Privacy Policy
Effective Date: July 1, 2026
West Georgia Eye Care Center is committed to protecting your privacy. This Website Privacy Statement describes how we collect, use, and disclose information obtained through this website.
This Website Privacy Statement applies only to information collected through this website and does not replace our Notice of Privacy Practices, which explains how we use and disclose Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA). If you become a patient of an Eye Health America affiliated practice, your medical information will be governed by our Notice of Privacy Practices.
Information We Collect
Depending on how you interact with our website, we may collect:
- Information you voluntarily provide, such as your name, email address, telephone number, or information submitted through contact forms or appointment request forms.
- Technical information automatically collected by your browser or device, such as your IP address, browser type, operating system, pages visited, referring website, and the date and time of your visit.
- Information collected through cookies and similar technologies to improve website functionality, measure website performance, and support marketing activities.
Information Submitted Through Website Forms
If you choose to submit information through our website, we use that information to respond to your inquiry, assist with appointment requests, or provide requested services.
Information submitted through website forms may be securely transmitted to third party service providers that support our operations, such as our customer relationship management system. We require our service providers to protect information in accordance with applicable laws and contractual requirements.
Please do not submit highly sensitive medical or financial information through website forms unless specifically requested.
Appointment Scheduling
Online appointment scheduling is provided through a third party scheduling platform. When you choose to schedule an appointment, you may be directed to that platform to complete your request. Information collected through the scheduling platform is governed by the applicable agreements and privacy practices associated with that service.
Patient Portal
Our website provides access to a secure patient portal operated through a separate electronic health record system. Information entered into the patient portal is governed by our Notice of Privacy Practices and the privacy and security measures applicable to that system.
Online Bill Payment
Online bill payment services are provided through a third party payment processor. When making an online payment, you will be directed to the payment processor’s secure website. Eye Health America does not store your payment card information through this website.
Cookies, Analytics, and Advertising Technologies
We use cookies and similar technologies to improve website functionality, understand how visitors use our website, and evaluate the effectiveness of our communications and marketing efforts.
We may also use advertising technologies that allow us to provide relevant information about our services to individuals who have previously visited our website. These technologies may use information such as your IP address or browser information but are not intended to identify you as a patient or disclose your medical information.
You may manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
How We Use Information
We may use information collected through this website to:
- Respond to inquiries.
- Process appointment requests.
- Improve our website and services.
- Analyze website usage and performance.
- Provide information about services that may be of interest.
- Maintain website security.
- Comply with legal and regulatory obligations.
Sharing Information
We may share information collected through this website with:
- Affiliated Eye Health America practices.
- Vendors and service providers that assist us in operating our website and providing services.
- Government agencies or other parties when required by law.
- Other parties with your authorization or as otherwise permitted by applicable law.
We do not sell personal information collected through this website.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through this website. However, no method of transmitting information over the Internet or storing electronic information is completely secure, and we cannot guarantee absolute security.
Third Party Websites
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy statements of any website you visit.
Changes to This Privacy Statement
We may update this Website Privacy Statement periodically. Any changes will become effective when posted on this website. The Effective Date at the top of this statement indicates when it was last revised.
Contact Us
If you have questions regarding this Website Privacy Statement, please contact our office.
Questions regarding the use or disclosure of your Protected Health Information should be directed to the Privacy Officer or reviewed in our Notice of Privacy Practices.
